ARTISAN SOURCE, LLC
Competitive advantage through world-class experience
About Us
With more than 25 years of sales, marketing and general management experience, Martin Jones is focused on helping private companies define and leverage their competitive advantage. Since establishing Artisan Source in 2004, he has worked on extended assignments with privately held businesses where he provided hands-on support to owners in the fields of marketing, sales, operations, business planning and refinancing.
He advises investment bankers, venture capital funds and leading manufacturers in the areas of consumer trends, strategic direction, sales and marketing planning, corporate development, business process re-engineering, organizational planning, acquisitions and US distribution strategy.
In 2007 Martin was retained by a Napa, CA family winery to direct a Chapter 11 restructuring, refinancing and turnaround plan. A new credit facility was negotiated and the company recapitalized, allowing him to manage a successful exit from bankruptcy, the implementation of new operating strategies and the eventual sale of key assets.
Since relocating to Sonoma County in 2004, he also worked with Barefoot Cellars, implementing value enhancement programs for the business, helping to position it as an attractive acquisition for one of the industry consolidators. He also provided strategic planning and refinancing support to the owner of a California dairy and creamery business.
He began his career in brand management with Hiram Walker & Sons Ltd., Toronto and progressed through various sales and marketing positions in the US, Canada and overseas.
In 1992 he was appointed President & CEO of Corby Distilleries, a public company and the largest producer, marketer and importer of wines and spirits in Canada. In this position, he transformed an old-style manufacturing business into a dynamic market-driven organization, leading to 48% growth in shareholder value over his first three years.
In 1996, he initiated and led the merger of Allied Domecq's US businesses, becoming President and CEO of Allied Domecq Spirits USA. With sales of $800 million, he matched superior sales and marketing management with high potential world class brands, delivering the fastest sales growth in the industry in 1998 and 1999. Under his leadership, two of the company’s brands emerged among the industry’s five fastest growing brands, and in 1999, he was chosen “American Beverage Alcohol Industry Executive of the Year” by independent wholesalers and retailers.
In 2001 he joined Premier Wine & Spirits, a leading New York distributor. In the capacity of General Manager, he concentrated on strengthening sales management and customer service. Using this distinction, he was able to position the business as an attractive acquisition for one of the large multi-state wholesaling enterprises.
He has been a member of the Young Presidents Organization, has guest lectured at numerous institutions and has served as a director of various public, private, beverage alcohol industry and non-profit organizations.
He advises investment bankers, venture capital funds and leading manufacturers in the areas of consumer trends, strategic direction, sales and marketing planning, corporate development, business process re-engineering, organizational planning, acquisitions and US distribution strategy.
In 2007 Martin was retained by a Napa, CA family winery to direct a Chapter 11 restructuring, refinancing and turnaround plan. A new credit facility was negotiated and the company recapitalized, allowing him to manage a successful exit from bankruptcy, the implementation of new operating strategies and the eventual sale of key assets.
Since relocating to Sonoma County in 2004, he also worked with Barefoot Cellars, implementing value enhancement programs for the business, helping to position it as an attractive acquisition for one of the industry consolidators. He also provided strategic planning and refinancing support to the owner of a California dairy and creamery business.
He began his career in brand management with Hiram Walker & Sons Ltd., Toronto and progressed through various sales and marketing positions in the US, Canada and overseas.
In 1992 he was appointed President & CEO of Corby Distilleries, a public company and the largest producer, marketer and importer of wines and spirits in Canada. In this position, he transformed an old-style manufacturing business into a dynamic market-driven organization, leading to 48% growth in shareholder value over his first three years.
In 1996, he initiated and led the merger of Allied Domecq's US businesses, becoming President and CEO of Allied Domecq Spirits USA. With sales of $800 million, he matched superior sales and marketing management with high potential world class brands, delivering the fastest sales growth in the industry in 1998 and 1999. Under his leadership, two of the company’s brands emerged among the industry’s five fastest growing brands, and in 1999, he was chosen “American Beverage Alcohol Industry Executive of the Year” by independent wholesalers and retailers.
In 2001 he joined Premier Wine & Spirits, a leading New York distributor. In the capacity of General Manager, he concentrated on strengthening sales management and customer service. Using this distinction, he was able to position the business as an attractive acquisition for one of the large multi-state wholesaling enterprises.
He has been a member of the Young Presidents Organization, has guest lectured at numerous institutions and has served as a director of various public, private, beverage alcohol industry and non-profit organizations.
